6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

4 mins read

5 Solutions to De-Stress the After School Schedule

In a recent KidsHealth survey, almost 90 percent of students said they felt stressed day in and day out. And so often, when kids are stressed, their parents are as well. Just as much pressure can be felt after the school bell rings as during school hours. If your after-school schedule feels more hurried, stressful, and complicated than you would prefer, try the following the solutions to make life a little simpler for you and your child: Reassess the After-School Schedule