Search Results for: typical marketing
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Marketing to Moms Through Dads?
Recently, I had the opportunity to attend and speak at the national marketing-to-moms conference. Sitting through presentations, workshops and general discussions with my marketing industry peers over meals and breaks during the two-day experience, I took mental note of a key theme permeating the conversation: Dads.
How Does Reading During Pregnancy Increase a Baby’s Intelligence?
A babys nerve pathways in the ears and neural system in the brain start developing as early as the twenty-sixth week, which is when the baby will begin responding to sounds and voices regularly. Introducing music and words while your baby is still growing inside of you may increase your babys intelligence; many expectant parents can start talking to their babies in the womb, reading to them and playing soothing music to generate a response from their developing brains. Reading provides auditory stimulation for babies growing brains and can acclimate children to the sounds of their parents voices.
Baby Gender Selection Methods
It’s natural for a father who already has three girls to want a boy next time. But should he be able to make that choice? Reproductive technologies exist to make sex selection a reality. However, many people believe that sex selection is ethically wrong. The UN reports, for example, that every day in India, 2,000 women abort a baby girl. Called feticide, this is a form of sex selection. When sex selection occurs for medical reasons, many people support the phenomenon.
From Mayweather to Ray Rice: Decoding Sports Media’s Bias Against Women
The past year in many ways has been a very good one in our country’s fight to end violence against women. Last fall, there was intense outcry following the release of the elevator video showing Baltimore Raven’s running back Ray Rice punching his then fiancée. Following that watershed moment, President Obama and Vice President Biden…