Search Results for: marketing team
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Earth Day Spotlight: Meet Carson With Charity Arrows
You know those amazing stories that instantly touch your heart and bring you joy? This is one of those. Charity Arrows, strives to empower and uplift children and community organizations through sustainable and innovative means. Their organization is dedicated to turning old, unsalvageable, or discarded arrows and repurposing them into meaningful treasures such as pens…
21 Days To Quit Sucking (Thumbs)
It takes 21 days to break an old habit, or form a new one.
It’s Okay to Brag During Performance Reviews
It is almost time for annual performance reviews at many companies. I can already feel the anxiety building as we prepare to receive some “constructive feedback” about our job performance and decisions about promotions and raises. Annual performance reviews are especially stressful for many women. Whether this is due to cultural norms of female modesty…
From Mayweather to Ray Rice: Decoding Sports Media’s Bias Against Women
The past year in many ways has been a very good one in our country’s fight to end violence against women. Last fall, there was intense outcry following the release of the elevator video showing Baltimore Raven’s running back Ray Rice punching his then fiancée. Following that watershed moment, President Obama and Vice President Biden…