Search Results for: start marketing
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Top 10 Ideas for Starting a Business From Home for Moms
Leave the office politics behind and stay home with your small children by starting a home-based business. Juggling children and a business during the day comes with its own set of challenges, but the potential rewards make it worthwhile. Assess your skills set, financial situation and time constraints before digging in to give your new business the best possible chance of success.
What NOT To Do When Starting A Business
It happens all the time, starting a business with a close friend sounds like a lot of fun…but it’s not always wine and roses. Priorities change and two people may soon have two completely different visions for the company long term. I’ve been to the school of hard knocks in regard to partnership, and I’ve seen it destroy others’ friendships over the years. So, think long and hard before going into a partnership and if you decide to move forward, be sure you have plans in place for things like an exit strategy if one partner wants out, financing the biz issues, time commitments etc. In my book, Your Idea, Inc. I have a survey that’s helpful to discuss with a potential partner before starting a business so as not to end a wonderful friendship but as a starting point, I recommend lots of dicsussion!
Earth Day Spotlight: Meet Carson With Charity Arrows
You know those amazing stories that instantly touch your heart and bring you joy? This is one of those. Charity Arrows, strives to empower and uplift children and community organizations through sustainable and innovative means. Their organization is dedicated to turning old, unsalvageable, or discarded arrows and repurposing them into meaningful treasures such as pens…
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