I recently read an article where a WAHM (Work at Home Mom) said that she’s ambitious but feels discriminated against because she’s a mom working from home. I truly feel that when a WAHM is doing business, she shouldn’t be publicizing the fact that shes a WAHM. There’s no need to discuss that with customers, unless that’s part of your marketing plan and it’s important to be completely transparant. I believe there should be a “corporate” and very professonal feel to all communication in regard to business so that there’s never a question about whether youre a mom and/or working from home. In Your Idea, Inc., I give tips about setting up your perfectly professional office facade. Nobody needs to know that your a WAHM, and if you feel discriminated against because of it, it’s likely because you gave the customer a reason to feel uncomfortable. Customers/corporate buyers want someone who will give their needs full attention, if they are spending hard earned money on your products or services, they want to feel 100% sure that their needs will be met and that they are a top priority. I always kept my Work from Home status top secret when dealing with corporate buyers. They don’t want to picture me working from my kitchen table in pajamas as they are about to fax over a huge purchase order. So, mums the word about working from home, that’s a win win. In today’s tech world, so many people work from home and its much more acceptable than in 1993 when I started my business. But the truth is, we still want to picture a business in an office, it just seems more “real.”
About Sandy Abrams
Sandy Abrams made her dream come true when she had an Ah-ha moment & turned it into a multi-million dollar biz (www.moisturejamzz.com). A self-taught entrepreneur, Sandy had the passion & persistence to roll up her sleeves & learn on the fly. After years of sweat equity, she turned her naivite into success and savvy.
Her signature product, Moisture Jamzz Moisture Gloves quickly became a top-selling accessory in the beauty/spa industry, sold in Bed, Bath & Beyond, LinensNThings, QVC, Bloomingdales and private labeled for some of the biggest names in beauty: Estee Lauder, Bath & Body Works, H2O PLUS, Crabtree & Evelyn, Bare Escentuals.
To help others turn their ideas into reality, Sandy published, Your Idea, Inc. (www.yourideainc.com) and put her inspirational, motivational advice & anecdotes into this entrepreneurial guide book. Her casual, conversational tone feels like a best friend who has been there, done that & is now sharing her wisdomand her mistakes!
Sandy is a mom to two teenage boys.